Recap of #SHRMTech15 @SHRMIndia - a story told in some tweets

So I was at SHRM India's SHRMTech15 conference and here are some thoughts that struck me through the day, and some quotes by speakers that made me thoughtful and triggered more thoughts

Haha! Thanks @SHRMindia :) #shrmtech15 pic.twitter.com/FhCKvSw5j2
— Gautam Ghosh (@GautamGhosh) April 24, 2015

There's a 3D printer at the #shrmtech15 expo by Redd Robotics from #chennai pic.twitter.com/urp8gjJ3GO
— Gautam Ghosh (@GautamGhosh) April 24, 2015

This is awesome news!! #shrmtech15 pic.twitter.com/VPvWLpNo4h
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Constantly changing Job descriptions based on aspirations of millennial workers #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

The default for millennials is sharing information says @jamienotter #SHRMTECH15 Focusing on #workoutloud
— Gautam Ghosh (@GautamGhosh) April 24, 2015

What we need are hierarchy that is fluid and flexible says @jamienotter #SHRMTECH15 I think he's talking about "wirearchy" by @jonhusband
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Don't let hierarchy come in the way of solving problems says @jamienotter #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

"If everything is under control then you're not going fast enough" says @jamienotter #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

"To go fast you have to give up control by increasing trust" by @jamienotter #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

"Make your job about culture" says @jamienotter #SHRMTECH15 - Millennials care about culture.
— Gautam Ghosh (@GautamGhosh) April 24, 2015

"HR should think like a startup. Focus on 'validated learning' and not vanity metrics" says @jamienotter #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

@GautamGhosh asks a big ques abt the mercenary nature of millennials - eg : hiring based on just a notice period being ethical? #SHRMTECH15
— Anuj Kacker (@anujkacker) April 24, 2015

@jamienotter talks about Ried Hoffman's concept of "Tours of Duty" #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

@jamienotter talks about Ried Hoffman's concept of "Tours of Duty" #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Cloud computing is the dominant mode for delivering innovative tech says @KyleLagunas #SHRMTECH15 Affordable and scalable
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Enterprise technology is undergoing the Consumerization of IT, social and mobile says @KyleLagunas #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

3 categories of HR Tech: 1. Integrated suites 2. Core System 3. Point solution - @KyleLagunas #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Core systems of #HRTech 1. HRMS 2. ATS 3. TMS 4. LMS #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

@nidhisand totally agree! The CEO is the true Chief Culture Officer :) #SHRMTech15 @sahana2802 @jamienotter
— Gautam Ghosh (@GautamGhosh) April 24, 2015

You should have 1. Modern Tech 2. Modern Process 3. Modern Measurement to get High performance #HRTech - @KyleLagunas #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Recruiting is growing at the rate of 23% in India - says Grown Out founder .. Really? #SHRMTECH15 Need to check that data
— Gautam Ghosh (@GautamGhosh) April 24, 2015

12 million job seekers enter the workforce every year in India #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Job search is not in the top categories of what young people do on mobile #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Mobile-first is the way to go #SHRMTECH15 https://t.co/PjhfVLsUiA
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Soon most will be on mobile - but whoever owns the last mile will win #SHRMTECH15 https://t.co/gqOKuFOg4H
— Gautam Ghosh (@GautamGhosh) April 24, 2015

@DPDilpreet talking about asynchronous video recruiting - that's a new one :) #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

And Google is going to penalise websites that are not mobile-friendly #SHRMTECH15 https://t.co/qWGu0nf8Sw
— Gautam Ghosh (@GautamGhosh) April 24, 2015

@abhilashk My POV: search itself is going away with context aware and wearables #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Gamification is used to introduce "flow" and "rapture" to learning says @sid_banerjee #SHRMTECH15 Augments didactic learning
— Gautam Ghosh (@GautamGhosh) April 24, 2015

"Game based simulation can show consequences of actions unlike traditional training" said @sid_banerjee #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Mobile based sales assessment in Pfizer - @sundertrg says they copied the concept from QuizUp #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

A leaderboard of sales proficiency at every district level @pfizer - says @sundertrg #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Great use of downtime to impact learning :) #SHRMTECH15 https://t.co/qIic9ng9VJ
— Gautam Ghosh (@GautamGhosh) April 24, 2015

HR people should all read "The Second Machine Age" @2MAbook by @amcafee http://t.co/kCX5uWmBdR #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

There will be 10 billion mobile devices in the next 5 years #shrmtech15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

It's the technology that is driving behaviour of people now, says Smriti of Cognizant #shrmtech15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Should HR be renamed to HMT (Human, Marketing and Technology)? Asks @AbhijitBhaduri #shrmtech15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

People have become 24/7 employees in the mobile age. But are employees allowed to be 24/7 parents and spouses? #shrmtech15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

HR now needs people who understand technology, marketing and user experience says Unmesh from Accenture #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Industries are hiring from outside their Industries. By @VirginiaSharma #shrmtech15 pic.twitter.com/OT0nNd1bVR
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Businesses that do talent branding and regular branding results in 37% more results says @VirginiaSharma #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Geeta Ramesh of @WorkAtFlipkart gets called out as a Numerati leader in India by @VirginiaSharma :) #SHRMTECH15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

India talent migration data: 80,363 professionals have moved into india while 157,232 Indians have moved out.. #SHRMTECH15
— Gurprriet Siingh (@JoyAndLife) April 24, 2015

Impact the high touch, high value transactions, says @agastyasays #shrmtech15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Learning is a high impact and easy to implement and saves money. 80% of budget is spent on L&D tech at Mphasis- @agastyasays #shrmtech15
— Gautam Ghosh (@GautamGhosh) April 24, 2015

Technology brings transparency but also opens up ethical debates about which data companies can capture, own and protect #SHRMTECH15
— Gurprriet Siingh (@JoyAndLife) April 24, 2015

Old culture + expensive tech= foolish old company #shrmtech15 https://t.co/p4nMBQZhX4
— Gautam Ghosh (@GautamGhosh) April 24, 2015

So that was it from the main conference folks! Let me know what you think :)

top 25 #HRInfluencers on #socialmedia by @SHRMIndia

So last evening SHRM India unveiled its list of Indian HR Influencers on Social Media and I was at (ahem!) number 1

You can download the full PDF list here
  

#socialmedia and the Workplace @BT_India Video

Remember I had earlier blogged about being on the panel at the Business Today Knowledge Forum on HR where I was invited to be part of a panel discussion?

Well the video is out - and I hope you like it :)

{Video} @RDConsultingIN interviews me for @Social_Samosa #socialmedia

Ritu David interviewed me about my social media journey during the Social Media Week at Bangalore on my blogging and social media journey.

Here's the video:) Hope you like it

The promise and the challenges of Employer Branding

As some of you know I joined Flipkart with the designation of Director - Talent Branding. Many people after that have asked me what exactly is my role and what would I be doing.

Here are my top few thoughts on the need for employer branding:

Why is it important?

• Attracting great talent biggest challenge (Randstad Report)
• Brand Image and company reputation play most important (Aon Hewitt, LinkedIn India survey)
• New communication / media platforms require organizations to build their presence across a variety of media platforms
• Employer Branding strategy helps in attracting better culturally fit candidates (CEB)

Objectives

• Communicate the distinctive Employee Value Proposition (EVP) for specific talent segments 
• Build the organizations' brand leveraging digital media 
• Help the recruiting team move from “outreach” (sales model) to build “inbound” (marketing model) talent - attracting the "right" kind of talent. 

Components of Employer Branding

The process

The Challenges

• Finding the right partner agency to work along with - Most communications agencies have little or no understanding of the O2C - Organization to Candidate ecosystem
• Helping your Top Leaders, Recruiters and Hiring Managers to start thinking of themselves as brand ambassadors. It's great if your CEO is active on Twitter and constantly looking for talent :)
  
• Creating a culture where employees think of themselves as storytellers and feel free to share internal stories with their professional networks - without waiting for permission
• Finding a tool to track conversation to inbound traffic to applicants to effective hiring

So we made a start, we created a Twitter handle for Flipkart Careers and have taken to aggressively posting on our Flipkart LinkedIn page too. Take a look at the content and let me know what you think.