Facebook's Resume Feature - Should LinkedIn be worried? My take

Yesterday it was all over the tech websites, Facebook is reportedly testing a new resume feature called "work histories" that can help users share them privately.

Here are my thoughts about how this can play out:

1. Facebook is making an enterprise play. First with Workplace , the collaboration feature and then with  Facebook Jobs the job advertising feature. However, they haven't really done a great job marketing the jobs feature. If you see currently the number of jobs advertised in India is very low. As I write this is what is shown - 27 jobs in India (plus all of them seem to be with Facebook, not even sure it is used by other employers)
   
2. Facebook's big revenue features come from display advertising, sponsored posts for consumers. LinkedIn has that market cornered when it comes to employers - with their company pages and posts targeted to different kind of talent segments. So cracking this market is going to be tough for Facebook unless it invests in feet on the street to take on LinkedIn's Account Management, Sales and Customer Service. Facebook pages had talked about introducing a jobs/careers tab for adding to their business pages beginning with US and Canada, however I am not sure if this is in the priority for Facebook sales teams to pitch it to their customers
3. The big opportunity, Mobile recruitment. Where Facebook has a big edge over LinkedIn in the developing markets is the users who are solely on the platform as well as being actively engaged - the users for whom the internet is first mobile screen. These would be the blue collar workers which are not a strong point of LinkedIn. However to reach them Facebook would have to give the screen real estate to the product to make jobs a clear feature which might mean compromising on things like its news feed.
4. Microsoft and LinkedIn. Microsoft's acquisition of LinkedIn and its data getting integrated into Outlook and Office 365 is a moat that Facebook may find it difficult to cross.   
5. Facebook's perception problem. The biggest problem for Facebook is its perception of being a "social network" that is for friends and family. Whatever Facebook does in the jobs and careers space would run into that huge perception issue. At least in the white collar workforce, hence IMHO, the best bet for Facebook would be to concentrate on the blue collar workforce and focus on a "apply with Facebook" button with job sites to make the application process friction-less. The question is will they focus on it - at the cost of hurting their other revenue streams like digital advertising? And will they be able to convince the recruiting ecosystem like job sites and staffing agencies and make the products that they see value in? Time will tell, but very unlikely in my view. I hope I am proved wrong because LinkedIn can really do with some competition in this space.

Reflection on the first Rozgar (Employment) Summit in #Lucknow organized by @NHRDN and UP Government

A few weeks ago, I had recieved an invitation from the Director General of the National HRD Network, Dhananjay Singh that NHRDN had partnered with the Department of Labour and Employment of the Government of Uttar Pradesh and they would hold an event on 29th of August.

So yesterday, my colleague from VBeyond, Bala and I made my way towards the Scientific Convention Center at the heart of the city. It was teeming with police and security staff , as the UP Chief Minister Yogi Adityanath, the Deputy CM, Minister of Labour and Employment and senior beaureucrats were expected to arrive.

From the NHRDN, Dhananjay Singh, Cheif Mentor of Maruti Suzuki, SY Siddiqui and Former Director of IIM Lucknow Dr. Pritam Singh. Dhananjay in his speech pointed out that UP's job portal Sewayojan is being seen by other states as a best practice. The CM also launched the mobile app of the job search portal on the occasion. It was shared that 600,000 job seekers have registered on the portal

The CM in his speech made a promise that 7 million out of the total unemployed estimated to be 10 million in the state will be ensured employment in the next 5 years. He said that for companies to be attracted to open their enterprises in the state, law and order and simplified labour laws would be a priority, He shared that they have already reformed labour laws and they have been sent to the centre for approval. He stressed that unionisation that is detrimental to the industry will not be tolerated and shared the example of industries in Kanpur and said that UP will not go the way of state like West Bengal. He also stated that he's ordered the engineering colleges who were keen to shut down, to instead use their facilities for skill development and delivering short term dilploma and certificate courses. The government is also looking at each of the 72 districts to have a speciality product for which it has historically been famous and to build the skills in people for that, like shoe-making in Agra, Brassware in Moradabad, Chikan stiching in Lucknow and so on.

Post lunch there were two panel discussions - one was on "Building a seamless Public Private partnership Model for Promoting Employment in State" which was moderated by Muninder Anand (MD - India and South Asia of Center for Creative Leadership). The private industry was represented by R Anand , Sr. VP - HR of HCL. HCL has been on a growth spree in their Lucknow centre and Anand shared with me before the discussion that they are looking to scale up the centre to 5000 people in next three- four years, by primarily hiring local talent. The government was represented by Rajesh Kumar, Mission Director, UP Skill Development Mission. It was an interesting discussion that focused on how employment is different from qualifications, and comprises of ecosystem factors as well as intristic factors like skills of the individual as well as soft skills. Anand was of the opinion that industry is consulted by the government when a policy is made but where the policy often falls short is at the "last mile" where if idustry is involved it can have a better chance of success.

The second panel was on "Small Towns- The next Destination for Mining Talent". It was moderated by K Lalit ,GM - HR, IR & Admin of Tata Motors - which has a manufacting factory for their commercial vehicles division. Others in the panel were Prof. SP Singh, VC of Lucknow University who bemoaned the lack of communication skills in students and wondered about where they could be employable. Alok Sinha, Principal Secretary, Industries, Sanjay Jha, VP-HR and Business Excellence, Mahindra First Choice Wheels and Dharam Rakshit Sr. GM (HR) Hero MotoCorp were the other panelists, The panel was divided over the issue if there was any difference in talent between small town and the metros. One panelist actually shared how on his flight to Lucknow how many people in the flight were Lucknow people who were working in the US and Europe. A point was made that since costs of corporate rentals and land is much lower in small towns what is stopping corporates from opening centres there. Which brought us back to the point of communication skills and how small town talent that does not move out to the metros, often is found lacking in English which is the language of business

As Bala and I were speaking later, the benefit and challenges of being located in a smaller city is something we know very well in VBeyond. We pay a fraction of real estate rentals compared to Mumbai and Gurugram (where we originally started) and since most of our talent is from Lucknow and nearby areas - the cost of living and therefore the compensation is also much lower than what we would pay for the same skills in a metro city.

All in all it was an educational experience for me to attend the Summit - my first such event in a non-metro and I look forward to connecting with the larger HR community to make Lucknow a magnet for talent :)

Coverage of the Summit in the media in News18

Employee Advocacy for #socbiz at @DachisGroup's #SBS2013

Yesterday at the Social Business Summit hosted by Dachis Group and Oracle in Mumbai, I presented (in a room full of Social Media Marketers!) the HR viewpoint of how employees are the key to success in social media and how organizations can leverage them. Also shared some things on what we are doing at Philips in India and our plan for the future.

You can view (and download) the presentation here:
Would also love your thoughts and comments

Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit from Gautam Ghosh

Interestingly Dachis Group's Michael Jones presented a very interesting employee portal that leverages gamification to get employees to spread the word on social networks about the organization.

Here are some of the conversations that I had during the course of the day :)